Milan, 11 September (LaPresse) – ‘The Festival has always brought Ballon d'Or winners to Trento, and this year will be no exception: Platini, Matthäus, Trezeguet and Ibrahimovic. But we will also hear the live story of Mario Balotelli, whom we all know.’ These were the words of Gianni Valenti, deputy editor-in-chief of La Gazzetta dello Sport and scientific director of the Sports Festival, speaking at the presentation in Milan of the eighth edition of the event, scheduled to take place in Trento from 9 to 12 October under the title “Pure Adrenaline”. The event is organised by La Gazzetta dello Sport and Trentino Marketing, in collaboration with the Autonomous Province, the Municipality, the University and the Apt, and is sponsored by Coni and the Italian Paralympic Committee. ‘The Festival is an event capable of attracting attention not only in the squares and halls of Trento, but also on the web,’ added Valenti. ‘Last year, we had an impressive number of video views on the Gazzetta dello Sport website alone: 100 million.’