Rome, 27 Jan (LaPresse) – Universal Music Group (UMG), the global leader in music entertainment, and Spotify, the world's most popular subscription audio streaming service, today announced new multi-year agreements for recorded music and music publishing focused on growth, innovation and promoting the success of artists and songwriters. ‘When we first unveiled our vision for the next phase in the evolution of music subscription several months ago, Streaming 2.0, this is exactly the kind of partnership development we envisioned. This agreement furthers and expands the partnership with Spotify for both our labels and music publisher, promoting artist-centric principles to drive greater monetisation for artists and songwriters, as well as enhancing product offerings for consumers,’ said Lucian Grainge, President and CEO of Universal Music Group. ‘For nearly two decades, Spotify has delivered on its commitment to return the music industry to growth by ensuring we offer record payments that benefit artists and songwriters every new year. This partnership ensures we can continue to deliver on that promise by embracing the certainty that constant innovation is the key to making paid music subscriptions even more attractive to a wider audience of fans around the world,’ added Daniel Ek, founder and CEO of Spotify.
© Copyright LaPresse
