Milan, Aug. 4 (LaPresse) – “Maximum severity against companies’ false environmental advertising.” This is what Codacons declared, commenting on the fine imposed by the Antitrust authority on Shein for using misleading or omitted environmental messages and claims ('green claims') in the promotion and sale of Shein-branded clothing products.
“For some time now, we have been denouncing the practice of companies using 'green claims' in their marketing strategies and commercial communications to the public—messages that are not always accurate and often amount to so-called 'greenwashing', a superficial form of environmentalism based on untruthful claims about product and production activity sustainability,” Codacons stated, emphasizing that “such practices can mislead consumers—who are increasingly attentive to sustainable and environmentally respectful purchases—and distort the market, diverting hundreds of millions of euros annually in commercial product sales.”
“For this reason, the Antitrust fine is of enormous importance and should now lead to similar sanctions against all companies that deceive consumers with false messages about environmental sustainability,” Codacons concluded.